These categories are driven by the growth in obesity and consumer seeking healthier snacking options. I am not sure if consumers see this as a fit in either.When products make claims in any form, you should first go through the exercise of Learning the difference between Food Additives and Food Ingredients.
They now have to develop a new product launch campaign with a new product positioning potentially as a healthy snack.It intrigued me since Caffeine Infused Foods seem to be following the wave of energy shot drinks like 5 Hour Energy. So what is a Perky Jerky?I recently worked with a client seeking to enter this segment and we found that the energy drink/shot category is far bigger than the category encompassing energy bars, sports nutrition, etc.
This means that he had to wear adult diapers so we wouldn’t defecate in his underwear. It was painful and embarrassing for him. He did not catch it early, so he will bear it all his life.We ask for cheap products, good food texture, long conservation, availability all year round and other follies. There is no point in blaming companies for satisfying our impractical requests.
There has been an escalation in the number and type of processed Xanthan Gum and therefore additives utilised in foods – both natural and man-made.After an additive has been tested and approved for use in foods, in Europe it is given a classification known as an “E-number”, for the purposes of regulation and to inform the public.
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